everything here is built from your actual best posts and your real lead data. pick a cta, copy it, post it. five days a week. that's the whole job.
the team's read on what books clients: your personal story converts harder than any "here's my program" post. people buy your vibe, your journey, your voice. so this week leads with you, not a plan. six angles, all story and lifestyle. tap each, pick the ones that feel true this week.
talk to the girl stuck in the yo-yo loop. show what it actually took to go from restarting every monday to it just being who you are now. position it as a lifestyle and identity shift, not a 12 week plan.
your everyday life is the magnet. the clip with zach hit 1.5m for a reason. this is top of funnel: it pulls the right people in by making them feel your world, not your workout.
your voice is the differentiator. spoken storytelling out-converts static educational posts every time. voice notes are landing hard right now, use that energy on camera.
this is your positioning line and it already shows up in your best content (your "skinny trend" posts pop). own the anti-skinny-era lane out loud. it's the thing that makes her pick you over a generic coach.
body changes, a move, heartbreak, life shifts. different people relate through different doors, so open more of them. the messy specific parts are what make a stranger feel seen.
a quick story or q&a showing clients work with your coaches too, not just you. it sets expectations, kills the "wait do i actually get reegan?" confusion later, and makes the offer feel bigger.
seven closing lines in your voice, all story and identity led, all pointing to trainwithreegan.us. none of them sell a "plan," they sell becoming her. tap copy, paste as your last line. no price.
three story frames a day, sun through thurs: warm them up, teach one thing, point to the link. one frame always points. tick them off as you go.
nobody in this niche sounds like you. lean all the way into the bestie energy, then point her to the link. that's the whole brand.
built for reegan · july · edit anything, it's yours